Parable is a design atelier that sculpts human centric strategy,  space and visual communications into distinctive experiences.

 In a time where people desire authentic brands that share their values. We partner with clients to create stories that resonate with their customers and communities across cultures and continents.

We aim to inspire thoughtful design and meaningful lifestyles through our work.

Ken Yuktasevi

FOUNDER & CREATIVE DIRECTOR

Recognized for his game-changing design work in the lifestyle, hospitality and commercial sectors, Ken’s passion for storytelling and people has led to a unique and compelling perspective in designing solutions. Working across the fields of architecture, interior design and branding, Ken has worked with several brands in different industries, including Grain Traders, Lee Hwa Jewellery, Singapore Stock Exchange (SGX), Singapore Airlines, and SaladStop. He was formally Director at ONG&ONG Architects’ Experience Design studio before founding Parable Studio.

April Tan

SENIOR LEAD DESIGNER, INTERIORS

Senior Lead Designer for Interiors, April believes in designing spatial experiences for people, and not just for design. She loves seeing how design can bring excitement to clients, by bringing their vision for their brand to life. She loves exploring and travelling cities, through experiencing their spaces and eating their delicious food.

Carmen Chng

Finance Executive & Office Administrative

Carmen plays a key role in the team. Bringing almost a decade of experience in the financial sector and business management, she handles the business processes and finance of the studio. A meticulous and organized individual, Carmen is well-loved for her wit and humor too.

Lee Wen Ling

GRAPHIC DESIGNER

A branding designer, illustrator, and (sometimes) writer, Wen Ling is endlessly captivated by the ever-shifting shape of design. She seeks to thread every design experience with moments of delight, and she has a taste for strong instant coffee and terrible puns.

Steph Leong

Digital Marketing and Account Executive

Equipped with 5 years of experience in Marketing Strategizing and Digital Marketing, Steph is seasoned in developing social media and BTL campaigns for consumer lifestyle brands. Outside of work, Steph is also a passionate street dancer, a fashion enthusiast, and a street culture tastemaker. Her vibrant lifestyle allowed her to build a flexible perspective and make valuable connections.

Sarah Jeanne Caraig

Interior Designer

Jeanne brings to Parable a strategic perspective to designing for space. She enjoys exploring materials and the art and crafts, another extension of her creativity. In her free time, she enjoys a good game of badminton.

Yang Sok Ming

INTERIOR DESIGNER

Sok Ming believes in enhancing people’s experiences though transforming and engaging spaces. She especially loves to explore design detailing to improve the overall spatial experience. During her free time, she enjoys baking and cooking up a storm.

Our diverse backgrounds make it second nature for us to weave a wide spectrum of tools and methodology to uniquely approach each project outside of their traditional parameters.

Uncovering meaning & truth is at the core of a Parable design, and this search is driven by a high regard for people. We love spending time with people seeking to understand the beginnings, middles and ends of how people do life at work, rest and play.

Our interest is in solutions that go beyond being beautiful to look at, but are integrated expressions of strategy, art and storytelling.

We are obsessed with how design, culture and values are intrinsically connected to each other. This has birthed a design culture deeply rooted in our core beliefs of love, honor, truth and authentic relationships. In our studio, people are not our greatest asset, culture is the asset and our people are family.

“Design creates culture. Culture shapes values. Values determine… the future.”

– Robert L Peters

Origins of Parable

In 2016, two designers from completely different disciplines decided to start a new kind of studio together. Ken Yuktasevi and Mark De Winne, the founding partners of Parable, set out to tell meaningful and inspiring stories through the transdisciplinary weaving of interiors, graphics, branding, art and more. In 2019, after three solid years of partnering with various businesses in F&B, hospitality, and retail, Mark De Winne has moved on to birth a new story on his own.

Parable Values

Heart for people,
Commitment to Design

We serve others with the pure desire to bless our fellow team members, our clients, and their businesses. We are commited to growing each other as individuals and collectively as a team. We have zero-tolerance for politics.

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Excellence &
Humility in Craft

We take ownership and pride in our work and humble ourselves in learning, to ensure every detail of our work produces the best outcomes for client and team.

2

Optimism
& Positivity

We celebrate the best in others, and in tough times focus on what’s going right, while making the necessary adjustments to what needs improvement.

3

Explore and
Inspire Possibilties

We seek to discover the best possible solution across multiple disciplines and mediums, we are imaginative and creative folks who lead and contribute meaningfully to our fellow team members and the greater design community.

4

Work Unto the Lord

We believe that good fruit is borne out of every good work we endeavour towards our Lord, and that we will be rewarded by our Father in Heaven!

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