Mark speaks at Singapore Chinese Chamber of Commerce & Industry

12 February 2018

Mark De Winne was invited to Singapore Chinese Chamber of Commerce & Industry to speak alongside Unbroken Branding’s Jacky Tai; sharing how good design and strategy form the foundations of a successful brand.

Touching on the critical components of Positioning, Perception and Proposition, Jacky shared how these provide a strong foundation for a brand’s design. Mark provided tips on how to read design language and the visual messaging that brands are sending out to their target audiences. The audience members also had fun with the DIY Brand Design Toolkit that Mark prepared, to try their hand at improving their own company’s brand image.

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