Janice Wong, twice-awarded Asia’s Best Pastry Chef (2013, 2014) and owner of restaurant 2am:dessertbar, was looking to create a retail and product line based on her name and personality.

Our project objective was to create a brand strategy, positioning and brand identity that would take her new retail and product line to international markets and move into selling her chocolates and sweets as products.

“Welcome to JANICE WONG, a world of pure imagination. It is an invitation to explore our immersive world of interactive edible art, where emotional surprise, personal expression and nostalgic discoveries abound.”

"What really stood out to me was that Mark and his team took the time to really understand the personality of the brand that needed to be built, and was able to express it accurately through his work on the brand strategy and brand identity system."


Chef-Artist & Owner of Janice Wong


Art , Branding , Experience , Interior , Type Design


Packaging, Brochure, Christmas Cards, EDM, Stickers, Packaging Stickers, Store Cards, Name Cards, Uniform, EDM, Website


Experience Design Director: Ken Yuktasevi (O&O) Creative Director: Mark De Winne Designer: Chua Yu May Project Management: Sarah Cheng-De Winne