Bold, yet delicate; crisp, but with a pleasing roundness, the brand’s main logo encapsulates the joyfully paradoxical Calla Lily approach to life.
Taking cues from the art of gem setting, and a calligraphic flourish that speaks to
the craft and personability that lies at the heart of the brand, this custom
logo speaks to the woman who is completely unafraid to be herself.
The brand also features an array of joyfully bold colours inspired by gems, as well as a custom-made marble pattern that expresses the brand’s distinctively quirky personality.
"Because Parable designed both the brand and space, we get to weave the two together to create a seamless experience. Things like using the colors of the brand and expressing it in materiality, and even creating flexible spaces that can be edited to express the customized service at Calla Lily.
Director, Parable Studio
Designed to let the artisan flow through the space to whatever suits her needs best at that moment, the space utilizes contrasting textures and a system of flexible furniture to
accommodate all sorts of guests and occasions.