Inspired by the tropical island of Singapore, Bar Canary delights in summery sips and a laid-back garden setting, for guests to escape amongst the city’s skyscrapers of Singapore’s shopping mecca, Orchard Road.
With ‘tropical oasis’ being the central theme, we sought to transport visitors into another world; a lush, greenery-filled dream-world, always sunny and cheerful all year round. With the backdrop being the key focus of the space, casted shapes of tropical plants were brought to life by an illuminated glow, mimicking the effect of sunlight. Upping the cosy factor was a custom-made rattan pendant lamp hanging overhead, which warmly filled the rooftop bar with an intimate atmosphere.
“We approached Parable as our rooftop bar needed both a brand refresh and facelift, and we’re very pleased at how everything came together. The tropical-style feature bar counter and brand graphics provide an oasis-in-the-city atmosphere, which has attracted both locals and hotel guests to spend their evenings with us.”
General Manager, Grand Park Orchard Hotel
The brand identity incorporated elements of mystery and whimsy, amplifying the tropical hideaway that the bar brings to the buzzing vicinity of Orchard Road. Complementing the leafy effects of the bar’s backdrop installation, the brand uses feathery graphics in the key colours of yellow and blue, perfectly capturing the bar’s prime position of being nestled atop Grand Park Orchard hotel.