"As a design studio that places people in the centre of the process, we feel that Parable really lived these values, both through working with them and the results they delivered. Beyond beautiful designs, Parable has a knack for designing spaces with a homely touch, that works perfectly for the F&B and hospitality industry."


Owner of Coocaça & The Allied Folks Pte Ltd

Coocaça (“coo-ka-sa”) is a health food joint serving up a hearty range of products from deliciously thick smoothies to a refreshing variety of smoothie bowls topped with homemade granola and superfood toppings.

We developed a story surrounding the fresh fruits used to create the brand’s superfood products, developing a collage-like art direction and style that expressed the Founder’s travel-oriented perspective and yet met the needs of communicating the product’s value proposition of freshness and goodness.

The interior design maximised seating areas and created different types of seating to allow for occasional eat-ins, while a feature shelf behind the main POS counter created visual excitement and reinforcement of the brand’s dedication to freshness. The final integration of experience and graphics culminated in a hand-painted feature wall facing Orchard Road.


Art , Branding , Graphic Design , Interior , Packaging


Loyalty Card, Digital Voucher, Menu, Cup, Hand-painted mural