Porta, meaning door in Italian is a new take on what the lobby restaurant of a hotel should be. Designed to effortlessly meet the varied needs of hotel guests throughout the day, the design shifts from a buffet in the morning to business lunch and casual dinners with engaging retail and bar options.

Located along the Singapore River, a stone’s throw away from the old godowns(warehouses) of Clarke Quay, Porta’s interiors reinterpret the story of a well-travelled merchant of fine foods opening up his home to the neighbourhood. The careful division of the space creates unique, intimate spaces to eat, drink and relax in without compromising on service.

We worked closely with the kitchen team to suggest cuisines to support the updated storytelling, but also to repurpose the original cold preparation area to support buffet replenishment, a butcher station and retail displays.

PORTA embodies the spirit of a mysterious smuggler of fine foods, who is smart, suave and well-travelled. This persona has class and a rogue charm.

The eclectic space serves as his warehouse, a curious hidden cargo of foods, which holds a precious retail and dining experience.

The PORTA brand is also expressed as an emblem. This brandmark is a three-legged crow — a mythical creature from the legends and stories of the Far East. The three-legged crow is believed by East Asian cultures to inhabit and represent the sun. It symbolises wisdom and enlightenment. Follow the various stylisations of the crow in PORTA as he leads you to a culinary awakening.

We sought to blur the lines between the outside and inside areas, and extensively used graphic patterning of tiles to

The atmosphere of “tropical home” permeates the space, from the abundance of soft finishing and plants to the addition of a selection of antiques, curios and old shopping ledgers.

“The proof is in the pudding. The PORTA brand has been able to resonate strongly with a large portion of the CBD demographics”

Bryan

Restaurant Owner of PORTA

Our custom designed stencil typeface, based on old fruit packaging stencils from Italy and numerous other packing crates of yesteryear leads the way in the restaurant’s identity. We created a sigil that would identify our merchant wares and created a host of doorway inspired graphics to complement the varied typographic doodads that create an instantly eclectic system.

TYPE OF PROJECT

Art , Branding , Experience , Interior , Type Design

DELIVERABLES

Stickers, Store Cards, Name Cards, Tape, Uniform, Coasters, Tent Card, Menu, Food Labels, Matchbox, Envelopes, Glass Stickers, EDM, Website, Pretty much everything

SPECIAL THANKS TO

The Parable team who worked day and night to make this dream a reality. Park Hotel Group and the team on the ground at PORTA for hosting our workshops at your space, adding the amazing people to this space and for caring so deeply about getting it right.