International artist, singer and music producer JJ Lin approached Parable Studio to design the brand and interior experience for his coffee kiosk Miracle Coffee in Neihu, Taipei. A coffee lover himself, JJ imagined a place for everyone to experience “everyday miracles” through coffee.
The logo mark weaves an abstracted letter “m” as a series of intricate lines representing the flow of a Mobius strip.
Inspired by the terrazzo effects of the Miracle Coffee counter, we invite customers to take a piece of the experience with them in echoing the graphic relationship between the terrazzo.
Brand Stickers, Store Cards, Coffee Cups, Carrier Bags, Cookie Bags, Cake Box, Glass Cup, Menu Board, Signages
SPECIAL THANKS TO
Spatial Design: Ken Yuktasevi, Rudy Taslim, Tan Zihua, Johnny Chiu (JCA), Sunny Sun (JCA) Logo Design: Mark De Winne Graphic Designer: Freda Lai Project Management: Sarah Cheng-De Winne